Preserving peatlands

Veolia produces its very own nutrient-rich, peat-free compost from collected household garden waste. Preserving peat is vital to our future since it is a finite resource that helps support biodiversity, carbon storage and flood management. Pro-Grow is now available at a number of locations across the UK, and is an example of how Veolia has involved a range of internal teams to make innovation a success. For example, we have adapted our internal systems and created new marketing functions to embrace our new role as a manufacturer and retailer.

Pro-Grow is rich in nitrogen, phosphorous and potassium, vital for plant health and soil structure. It improves moisture retention, breaks down heavy clay soils, and adds humus to light or sandy soils.

In 2013, we sold 63,501 bags of Pro-Grow, exceeding our target of 60,000 bags. We have set ourselves a target of selling 1 million bags by 2016, representing £2.5 million of revenue to Veolia. We will do this by selling Pro-Grow through commercial retailers, as well as selling to consumers local to our composting sites (reducing distribution costs and carbon). We are also developing a baby Pro-Grow bag for customers to carry home in inner-city locations such as street flower markets.
Innovation Push - Powered by biscuits
Veolia is demonstrating that it is possible to bring waste back to life

Innovation Push - Fuel from food waste
Food peelings can be transformed to liquid fuel