Planet lovers find love this Valentine's Day

Sustainable waste behaviour is attractive to people in the North West, research suggests.

Responsible waste behaviours are great for the environment, and also attractive to potential partners, a YouGov research commissioned by Veolia shows.

    The statistics revealed, among others, that littering is a major turn-off for most people in the North West, and recycling will help secure a second date!

    Key statistics from people looking for love in the North West:

    Don't litter!
    84% of people in the North West are less likely to go on a second date with someone if they littered in the street.

    Recycle Right!
    61% are less likely to see someone after a first date if they purposely put something that can't be recycled into a recycling bin.


    Do your bit!
    60% are more likely to go out with someone again if their date picked up litter that wasn't their own.


    Love Recycling!
    52% are less likely to see someone again if they admitted to not recycling in their own home.


    Reuse is better!
    38% are more likely to go on a second date with someone if they used a reusable bottle rather than a plastic one.

    Be Kind!
    87% are less likely to see someone again who was rude or unkind to a waste collection or street cleansing team.

    YouGov 2020 Research: The research was carried out online by YouGov Plc.  Total sample size was 2,089 adults, of which 230 were from the North West. Fieldwork was undertaken between 17th - 18th December 2020.  The figures have been weighted and are representative of all GB adults (aged 18+).

    Veolia's Sustainable Tips for Valentine's Day

    Keep spreading environmental love this Valentines Day and cast your eye over our sustainable tips to boost your chances at love.

    1. Make your own cards

    Around 25 million Valentine’s Day cards are sent in the UK every year, equivalent to more than 8,000 trees. 

    This year, why not show some love for your partner AND the planet by sending an e-card? If you prefer a traditional declaration of love, make sure you look out for cards that are recyclable and glitter-free (glitter can't be recycled). 

    Go a step further and make your own Valentine's card. Not only more sentimental and unique, you can demonstrate your sustainability credentials to your partner by using recycled paper... now that's a way to win someone's heart!

    2. Go on a virtual date 

    Valentine’s Day is a bit different this year, but you can make the most of the time spent with your partner or potential partner by organising a cool and relaxed virtual date. Get creative - go on virtual gallery tours together or challenge each other on a pop quiz. 

    Sharing an activity is sure to create long-lasting memories and stronger relationships.

    3. Opt for living plants over flowers

    Roses are red, violets are blue, houseplants last longer, better for the environment too!

    With roses considered a Valentine’s Day staple since the 17th Century, millions are now imported into the UK every February, only to last a week on the windowsill. 

    To help minimise mileage, why not purchase seasonal flowers from local, environmentally minded shops. Once finished, don’t forget to compost them!

    If you’re after something that will last for years rather than days, consider buying your partner a house or garden plant. The gesture not only symbolises the longevity of your love, it improves air quality by reducing CO2 levels! 

    4. Try a farm-to-table dinner

    Enjoy a romantic meal at home, cooking together with your partner and using locally grown ingredients, paired with organic wine or juice. Plan ahead to avoid excess food waste and don't forget to compost your peelings!

    You could even create some extra ambience by using beeswax candles, which help clean the air at the same time!

    5. Choose to reuse

    According to our research, 38% of people in the North West are more likely to see someone again if they used a reusable bottle.

    Along with reducing the waste produced and recycling everything that can be recycled, the act of reusing, rather than throwing away, shows consideration for the environment, which is attractive to potential partners.