Nottinghamshire: When it comes to food, are we Spoiled Rotten?

This summer, the new Love Food Hate Waste campaign #SpoiledRotten is encouraging people
to buy only what they need to help reduce the 7.1 million tonnes of food waste generated every
year in UK homes. To help reduce food waste in Nottinghamshire Veolia (Nottinghamshire
County Council’s waste contractors) have some top tips and easy leftover recipes to help love
your leftovers.

There are a wide range of factors that contribute to causing food waste, for example: Shopping without
checking what’s already at home or cooking too much pasta because it’s difficult to know how much to

Victoria Thacker from Veolia Nottinghamshire said “Our busy lives mean we often leave salads to wilt
in their bags, end up chucking out half a loaf of stale bread, and find forgotten punnets of gone-off fruit
because we overestimate how much we’ll eat. When it comes to food, we’re spoiled rotten.”

We throw away the equivalent of 3.5 meals per person every week in the UK. That wasted food costs
money – roughly £230 per person annually in the UK – and the amount of C02 it emits is equal to that
generated by 1 in 4 of the cars on our roads. But this doesn’t have to be the case.
Victoria added “There are lots of ways that everyone can take individual action and change their food
wastage habits, from over-buying milk “just in case” to buying a bag of apples when the recipe only
needs one or two.”

Top tips to help save food from being wasted - and save some money
● Check your fridge before going to the shops or ordering online.
● Don’t forget to check the freezer too!
● Make a shopping list so you get everything you need first time and don’t end up with duplicates
● Take a picture of the contents of your fridge – a #FridgeShelfie – before you leave the house
(It’s a quick and easy way of remembering what’s in there when you get to the shops).
● Ask yourself if you need the whole big bag of potatoes / apples / onions or if it might be better
to pick a few loose ones?.
● Leftovers which are unavoidable such as banana skins, tea bags and vegetable peelings can
be composted at home in a compost bin.

If you’d like to try some of Nottinghamshire’s Love Your Leftovers recipes, the cookbook contains
recipes and tips from Notts residents, groups and chefs and can be downloaded from here:
To find out more about Veolia call 0203 567 4370 or visit


About the research
● WRAP, food trends tracker survey (UK representative sample), November 2018
● Restated household food waste report
● Household food and drink waste: A people focus


About Love Food Hate Waste (LFHW)
Love Food Hate Waste (LFHW) is a campaign from the not-for-profit organisation WRAP. The
campaign aims to raise awareness of the need to reduce the amount of food being thrown away and
help citizens take action. It shows that by doing some easy practical everyday things at home we can
all waste less food, which will ultimately benefit our purses and the environment too.