Estethica / Veolia Re-Source Competition Winner Liora Lassalle Launches First Collection at London Fashion Week

The British Fashion Council (BFC) today announces that Liora Lassalle, winner of the Estethica / Veolia Re-Source competition with Central Saint Martins (CSM) will launch her first collection at the Estethica Exhibition during London Fashion Week 15th – 19th February 2013. This collaboration between Estethica, the BFC’s initiative for sustainable fashion and Veolia Environmental Services, the UK’s leading recycling and waste management company, aims to identify and nurture a CSM student to develop creative and sustainable solutions in fashion.

Liora, a young CSM graduate, has produced an upcycled capsule collection supported by a mentoring programme sponsored by Veolia. Liora received mentoring from Reclaim to Wear founder Orsola de Castro as well as Willie Walters (CSM) and Anna Orsini (BFC), two of the competition panel members. Orsola coordinated the full mentoring programme which focused on sourcing, producing, developing and promoting her collection.

Liora has also secured her first online stockist at, and has designed a collection of jeans created from reclaimed denim donated by leading denim brand, Pier.

Caroline Rush, CEO of the BFC commented, “Liora Lasselle’s upcycling collection is the first collection commissioned by Estethica to a BA graduate from CSM with support from Veolia. Liora’s debut collection launches a new phase for the Estethica mentoring scheme and for its support to designers to develop sustainable solutions.”

Estelle Brachlianoff, Chief Executive of Veolia Environmental Services (UK) Plc said, “We are delighted that the Re-Source competition has given Liora the opportunity to not only learn important tools for creating upcycled fashion, but to also launch a collection within her first year of graduating from college. Her designs reuse old high visual jackets from our employees that would have been recycled, but instead have been turned into haute couture designs. We can’t wait to see what she will do next!”

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