ReCreation Day

Local Artist’s Upcycling Success Story

Jules Shaw started her design company as a hobby, making beautiful jewellery from what others would think of as rubbish. Her business, Purple Rain Designs, will be at the upcoming ReCreation Day in Ironbridge.  


Talking about how she began her business, Jules said “I started Purple Rain as a small weekend hobby making jewellery and home wares, such as wind chimes for friends and family from things that were going to be thrown away. Word began to spread and I started to take commissions and make bespoke pieces of jewellery which are designed with the customer, so it is completely their vision and unique to them. Spurred on by the positive response to my work I recently began to sell permanently at the Ironbridge Antiques and Craft Centre in Merrythought Village which is going really well.

“As well as the huge positive environmental impact on the planet, upcycling is such an important and easy way of creating something beautiful and unique from something that you may throw away or just leave in the cupboard gathering dust. Upcycling is hugely important to me as it creates sustainable innovation and creativity which I hope, when someone looks at my work, sparks an idea in their mind and the upcycling revolution will begin! 

“The Recreation Day will show people how easy it is to upcycle, learn new skills, save money and have fun - all for free.”
The event is organised by Veolia as part of the added value included in the Telford & Wrekin Council waste contract to support projects that benefit the local community and environment across the borough. 


The ReCreation Day will take place on Saturday 22 September 2018 at Dale End Park, Ironbridge from 10am to 4pm.