Veolia Resource Update - Spring 2016

Resource Update


Tower Hamlets achieves 110% increase in clean recycling loads thanks to an engaging recycling campaign

The London Borough of Tower Hamlets has seen a 110% increase in clean recycling loads following a recent communication campaign targeting communal bins.

The London Borough of Tower Hamlets’ recent ‘Let’s Sort It!’ campaign has seen clean recycling loads increase by 110%. Clean loads contain less than 5% contamination.

The campaign, targeting communal recycling bins which serve nearly 80% of the Borough’s population, ran for seven weeks. Based on feedback from focus groups, the campaign was based around the reasons given for not recycling and the financial impact of not recycling correctly. The campaign featured real Tower Hamlets residents across:
  • Local media coverage through press releases, including in ‘East End Life’, the council’s local newspaper
  • Half-page adverts in ‘East End Life’
  • Vehicle signage on all recycling vehicles
  • Direct mailing to 78,000 high-rise properties, including a leaflet with a ‘tear and keep’ instruction page and fridge magnet
  • Outdoor media, including different designs on large billboards, telephone kiosks, and community information panels
  • Roadshows were hosted at all libraries in the Borough over November and December
Reducing contamination can help deliver service efficiencies for you. If we can help your recycling aims, please contact your contract manager who will work with our communication teams to develop a tailored campaign that can save money and increase your recycling rates.
Generating Social Value to enhance your communities

The need to create social value beyond our core services is becoming more important as the austerity programme continues to impact on local authority services.

We strongly believe in having a positive impact in our communities. We have committed to employing 10% of new operatives across the UK from groups marginalised from mainstream employment. Working closely with Job Centre Plus, social enterprises and charities, we provide opportunities to the long-term unemployed, ex-offenders, and former military personnel, providing employment, developing the skills our business needs and boosting life chances for many people.

One recent example of this is our work in the London Borough of Camden, working in partnership with the Department for Work and Pensions (DWP) and Westminster Kingsway College to provide a week-long ‘Academy’.  This scheme was designed to help those struggling to find employment prepare for a career with Veolia’s street cleansing operations. 

The seven day course comprised three days of pre-employment training in areas including customer service, teamwork and health and safety. There were also two days of work experience in the field and a day of interview training. The week concluded with a job interview with Veolia Camden and the genuine prospect of full time, paid employment.

From an initial group of nine candidates, five secured positions within the Veolia Camden team. All five recruits had previously been unemployed for periods of between 18 months and 14 years.

A second example, partnering with charity Blue Sky, has seen us shortlisted in the Business Charity Awards for generating significant personal, social and economic impacts. 

Working together, we are helping ex-offenders to lead crime-free, purposeful lives by giving them a first step on the employment ladder. The partnership employed 65 ex-offenders in 2014/15, 30% more than targeted. Only 7% of those employed re-offended, 8 times less than the national average. The award winners will be announced on 20th April.

Creating social value through initiatives like these are just some of the ways we are helping our clients to mitigate the impact of austerity cuts.
Hertfordshire agrees new project plan

Hertfordshire County Council's Cabinet has agreed in principle to a revised project plan, including construction of an Energy Recovery Facility in Hoddesdon.

Hertfordshire County Council's Cabinet has agreed in principle to a revised energy from waste project plan from Veolia. A planning application for the 320,000 tonnes per annum energy recovery facility at Hoddesdon will be made by the end of year. The plant will be designed to meet ‘R1’ recovery status and will be Combined Heat and Power (CHP)-enabled. 

The facility will help Hertfordshire to divert 97% of waste from landfill and reduce the distance waste currently travels for treatment, providing the residents of Hertfordshire with a sustainable way to treat residual waste, whilst generating green electricity for the county’s homes and businesses.
Legislation Update - Changes to Hazardous Waste

Our Regulatory Affairs Director Ray Parmenter looks at changes to hazardous waste regulations

From the 1 April 2016, two aspects of the Hazardous Waste Regulations will change which may impact upon commercial establishments in your area:

  1. Producers of hazardous waste in England will no longer need to notify their premises with the Environment Agency, and will not therefore be issued with a ‘Premises Code’. This change has been driven by the Government’s ‘Strategic Smarter Environmental Regulation Review’. The premises registration number will be replaced by the first six letters or numbers (not symbols) of the business name. The Environment Agency has issued updated guidance on the completion of consignment notes.
  2. The requirement for the SIC code on the consignment note is also changing. The Environment Agency currently accept SIC 2003, SIC 2007 or NACE on the consignment note. A change to the Hazardous Waste Regulations from 1 April 2016 will specify the SIC 2007 or NACE must now be used; this now matches the requirements for waste transfer notes (for non-hazardous waste).
We recently invited commercial customers to a webinar, explaining the changes. This is available to watch here:
Ray Parmenter, Veolia's Regulatory Affairs Director, discusses the changes to the Premises Regisration regulations.
Legislation Update - Landfill Tax Changes

There will be two changes to landfill tax from the 4 April 2016. 

The first is the annual escalation of both rates of tax to £84.40/ tonnes for active waste and £2.65/ tonne for inert waste. The second change will be to the Loss on Ignition (LOI) testing regime, and from the 1 April 2016 the LOI will be reduced from 15% to 10%.
Legislation Update - WRAP Recycle Week Postponed

Following the announcement of the date for the EU Referendum, Recycle Now has decided to move the date of Recycle Week for 2016 from June to 12 – 18 September. 

After consultation with partners and stakeholders, it was agreed that the intensity of activity around the EU Referendum may have an impact on the success of a Recycle Week in June.

The theme of the ‘Unusual Suspects’ will remain the same, with the aim of the week being to encourage residents to think about recycling items from around the home that they may not previously have thought about.
Legislation Update - DEFRA and ESA launch Duty of Care initiatives

There are two recent developments that may help reduce instances of fly-tipping and other waste crime in your community

Duty of Care Code of Practice

Defra has published a new version of the Duty of Care code of practice. The new guidance replaces the existing code which dates from 1996. Since that time there have been several significant changes to waste law. Duty of Care is a legal requirement for anyone dealing with controlled wastes, including producers, carriers, dealers, brokers and managers, and is set out in the Environmental Protection Act 1990. This new shorter guidance document sets out what you must do to legally comply with the duty of care, and is admissible as evidence in legal proceedings.

ESA – ‘Right Waste, Right Place’ Campaign

Primarily, but not exclusively aimed at SMEs, Right Waste, Right Place will raise awareness of the Duty of Care legislation and provide practical information to help companies, partnerships, family businesses and sole traders from a broad range of sectors to comply with the duty of care. An interactive website ( has been developed as a part of the campaign and is designed to be easy to use, convenient and pragmatic. Most of the information needed to help companies to comply should be on the website. 

Not only will the site contain essential information to help companies comply, but it will also act as a simple portal to a wide range of other information and services for those with more sector-specific enquiries.