Reuse unwanted football kit in support of charity

Football lovers in Sheffield are being asked to donate any unwanted kit that they may have to a charity this August to benefit like-minded children and adults living in poorer parts of the World.

Sheffield City Council and Veolia Environmental Services will be supporting Kit Aid this summer in their mission to collect and reuse unwanted kit by sending it out to football mad children and adults living in poorer countries.

Kit Aid is a registered charity which collects and sends football kit (shirts, shorts, boots, goalie gloves and boots in good condition) to people that live in Africa and other poorest parts of the World. Kit can be donated by contacting Veolia who will be collecting and sending it on its way. The plea goes to those schools, clubs and community groups that are changing their kit in readiness for the new season and would otherwise throw their old kit away.

Derrick Williams MBE and Kit Aid founder said, “I started the charity in 1998 after a trip to Africa. The people in the villages were fascinated by my replica football shirt and had been playing the sport themselves with a football made from plastic bags and string. Kit Aid has since sent out over 200,000 kits to children and adults to over 40 different countries across the world. The charity also has the support of former England manager Graham Taylor OBE, who is the Patron of KitAid ”.

Lynne White, communications manager, Veolia Environmental Services Sheffield said, “Many clubs tend to renew their kits for the start of the football season and we are asking that instead of throwing unwanted kit away, donate it to Kit Aid and let people living in poorer countries reuse it”.

If you would like to donate unwanted kit to the charity, please call Veolia on 0114 273 4567, email sheffieldenquiries@veolia.co.uk or visit www.veolia.co.uk/sheffield.

To find out more about Kit Aid visit www.kitaid.net or www.kitaid.blogspot.co.uk

Ends –
Contacts

Ashleigh Salmon
off. : 0203 567 3663
ashleigh.salmon2@veolia.com
Kate Townrow
off. : 0203 567 3720
kate.townrow@veolia.com
Visit us at www.veolia.co.uk/sheffield or follow us on Twitter at www.twitter.com/Recycle4Shef