Planet lovers find love this Valentine's Day

Sustainable waste behaviour is attractive, research suggests.

Responsible waste behaviours are great for the environment, and also attractive to potential partners, a YouGov research commissioned by Veolia shows. The statistics revealed, among others, that littering is a major turn-off for most Londoners, and recycling will help secure a second date!


Keep spreading environmental love this Valentines Day and cast your eye over our sustainable tips to boost your chances at love.

Veolia's 5 Sustainable Tips for Valentine's Day

1. Make your own cards

Around 25 million Valentine’s Day cards are sent in the UK every year, equivalent to more than 8,000 trees. 

This year, why not show some love for your partner AND the planet by sending an e-card? If you prefer a traditional declaration of love, make sure you look out for cards that are recyclable and glitter-free (glitter can't be recycled). 

Go a step further and make your own Valentine's card. Not only more sentimental and unique, you can demonstrate your sustainability credentials to your partner by using recycled paper... now that's a way to win someone's heart!

2. Go on a virtual date 

Valentine’s Day is a bit different this year, but you can make the most of the time spent with your partner or potential partner by organising a cool and relaxed virtual date. Get creative - go on virtual gallery tours together or challenge each other on a pop quiz. 

Sharing an activity is sure to create long-lasting memories and stronger relationships.


3. Opt for living plants over flowers

Roses are red, violets are blue, houseplants last longer, better for the environment too!

With roses considered a Valentine’s Day staple since the 17th Century, millions are now imported into the UK every February, only to last a week on the windowsill. 

To help minimise mileage, why not purchase seasonal flowers from local, environmentally minded shops. Once finished, don’t forget to compost them!

If you’re after something that will last for years rather than days, consider buying your partner a house or garden plant. The gesture not only symbolises the longevity of your love, it improves air quality by reducing CO2 levels! 

4. Try a farm-to-table dinner

Enjoy a romantic meal at home, cooking together with your partner and using locally grown ingredients, paired with organic wine or juice. Plan ahead to avoid excess food waste and don't forget to recycle your peelings!

You could even create some extra ambiance by using beeswax candles, which help clean the air at the same time!

5. Choose to reuse

According to our research, 39% of Londoners are more likely to see someone again if they used a reusable bottle.

Along with reducing the waste produced and recycling everything that can be recycled, the act of reusing, rather than throwing away, shows consideration for the environment, which is attractive to potential partners.