Veolia UK _ litterers are throwing away their chances at love

Litterers are throwing away their chances at love

and are 77% less likely to secure a second date

New research has shown that 77% of people admitted they would be less likely to pursue a love interest if they saw them litter during a first date.

Putting items in the right bin isn’t just good for the environment, it’s also attractive to potential partners, recent polling by leading resource management company Veolia reveals ahead of this year’s Valentine’s Day.

New research shows:

  • Brits find littering to be a major turn-off, with 77% of people admitting they would be less likely to pursue a love interest if they saw them litter during a first date.
  • More than half of Brits (57%) say they’d be less likely to see someone after a first date if they purposely put something non-recyclable into a recycling bin.
  • Meanwhile, 35% of Brits said they would be more likely to see someone again if they used a reusable mug, and 41% said the same about a reusable bottle
  • Almost one in five people (19%) admit to arguing with their partner about putting items in the wrong bin
It’s clear there is an attraction to recycling for the public - as a majority of Brits find behaviour which shows respect for the environment desirable in a potential partner. For instance, over half are likely to go on a second date with someone if they picked up and disposed of rubbish that wasn't their own.

The time we spend separating recyclables at home or on the go ensures the right materials will be collected, processed and ultimately made into something new. This is a relationship we are all part of and one we should nurture.”
Richard Kirkman
Chief Technology and Innovation Officer

Key statistics include:

  • 77% of people are less likely to go on a second date with someone if they littered in the street
  • 57% of people are less likely to see someone after a first date if they purposely put something non-recyclable in a recycling bin
  • 35% of Brits said they would be more likely to see someone again if they used a reusable mug, and 41% said the same about a reusable bottle
  • Almost one in five people (19%) admit to arguing with their partner about putting items in the wrong bin
  • More than half of Brits (56%) say they would be more likely to go on a second date with someone if they picked and correctly disposed of rubbish that wasn't their own

Across the UK, Veolia provides recycling, waste and street cleansing solutions that serve approximately eight million people nationwide. The company works with businesses and local authorities to help them reduce the impact of their waste on the environment.

A leader in environmental solutions

The UK leader in environmental solutions, Veolia provides a comprehensive range of waste, water and energy management services designed to build the circular economy and preserve scarce raw materials.