We are asking the public and our teams to be SiteKind.
It’s our way to make sure every one of our people is treated with the kindness and respect we all deserve at work.
In 2025, we recorded 490 cases of abuse toward our employees, which included 38 physical attacks. This is not okay.
Whether they are out in the streets collecting recycling and waste, keeping town centres clean or running our public recycling sites, our teams are working hard to deliver vital services for the community.
Join us in celebrating these high-viz heroes and show them the appreciation they deserve by sharing your thanks by using #HighVizHeroesDay
From collection crews and street cleansers to sorting teams at recycling sites, these dedicated workers maintain clean streets, identify recyclable materials, and help residents and businesses dispose of waste correctly.
Whilst most people are respectful and appreciative, our teams face daily challenges from a small minority, including verbal abuse and aggressive behaviour that impacts their wellbeing. No one should feel unsafe or disrespected for simply doing their job.
High-Viz Heroes Day encourages everyone to be StreetKind and SiteKind through simple gestures: a smile, a wave, or a kind word. We also ask drivers to show respect on the roads by demonstrating patience, and avoiding aggressive behaviours such as honking or dangerous driving near our working crews.
What can you do?
Whether it's a drawing from your children or a story about your weekly interactions with your collection crew at your home address or business, we'd love to hear from you - and we'll be sharing our favourites on the day.
A simple acknowledgement can make a meaningful difference to those who work hard to keep our neighbourhoods clean and safe.
Share your thanks with @VeoliaUK by using #HighVizHeroesDay on X, Facebook or Instagram before 26 June.
Introducing High-Viz Heroes Day!
Launching on 26 June 2026 to recognise and thank the essential workers who keep our communities running smoothly by using #HighVizHeroesDay
What is SiteKind?
SiteKind has launched across Veolia contracts to support frontline teams across the UK
SiteKind is:
Being as accommodating as possible
Treating each other with kindness and respect
Being patient while we work
SiteKind isn't:
Being verbally or physically abusive
Putting others at risk on roads or on our sites
Revving engines and honking horns
Show your support by posting your appreciation with the hashtag, #SiteKind and tag @VeoliaUK or simply show your appreciation for our teams with a smile and a wave.
Greenwich SiteKind Launch
West Berkshire SiteKind Launch
South Downs SiteKind Launch
Solihull SiteKind Launch
Hear from our Risk and Assurance Officer
“We know the majority of the public and our residents are kind and courteous to our people and recognise the good work they do. Unfortunately, there is a minority that feel like they can verbally and physically abuse our people and it is something we are keen to raise awareness of and stand shoulder to shoulder with our teams to say this is not acceptable and we will take action to stop it.”
RICHARD HULLAND
Chief Risk and Assurance Officer
